What we hold, and why.

The Household Book is a trading name of Geokits Limited, a company registered in England and Wales, number 16306007. Registered office: Office 9650, 321-323 High Road, Chadwell Heath, Romford, Essex, England, RM6 6AX.

We are the controller of the personal information described on this page. For anything to do with your data, write to hello@householdbook.com. A person reads it.

We hold your email address, the date you gave it, and which page you gave it on. You gave it to us so we could send you the page and, over the following two weeks, a few short emails about filling it in. The line under the form says that plainly, and that line is the whole of what you agreed to.

The list is held by Brevo, which sends the emails on our behalf. Every email carries an unsubscribe link that works in one click, and unsubscribing removes you from every list we hold. We keep the address until you unsubscribe or ask for it to be deleted. If you have not opened anything from us in two years, we delete it without being asked.

Card payments are processed by Stripe on a page Stripe hosts. Stripe holds your name, your email address, your billing country and the details of the transaction. We see the order and the email address. We never see your card number and it is never stored on this website.

The files you download carry your email address printed in the footer of each page, so that each copy is plainly yours. That is the only thing we know about the contents of your book: whose it is.

We hold the record of a sale for as long as tax law requires us to, which for a company registered in England is six years. We cannot delete that record earlier even if you ask, although we can remove you from every list at once.

We count how many people arrive and which pages they read, because a small publisher that cannot see which page loses people cannot fix it. The counting is done by Vercel Web Analytics, which is part of the company that hosts the site.

It sets no cookie. A visitor is a number worked out from the request itself, and that number is thrown away after twenty four hours, so there is nothing that can follow you from one day to the next or from here to anywhere else. What is recorded with each page view is the time, the address of the page, the site you came from if you followed a link, roughly where in the world the request came from, and which browser and kind of device you used. It arrives as a count, not as a person.

When you buy, the page you land on carries the reference number of your order in its address. That reference is stripped out before the visit is counted.

For a limited period we also record how the pages are used: where people scroll, what they tap, and where they stop. The recording is made by PostHog, on servers in the United States, and it is the only way a small publisher can find out why a page that a hundred people read is one that nobody acts on.

It sets no cookie and writes nothing to your machine, so it cannot recognize you if you come back tomorrow. Anything you type is blanked out before it leaves your browser: the recording shows that a field was filled in, never what was written in it. It cannot see other tabs or other websites. We keep these recordings for thirty days and switch the recording off once it has answered the question, and this page will say so when it has.

When we run an advert on Instagram or Facebook, Meta adds an identifier to the link you follow. If you then ask for page one or buy the book, our own server tells Meta that it happened, so that we can tell which advert paid for itself and stop the ones that did not.

What is sent is your email address turned into a hash, which is a fixed length string of letters and numbers that cannot be turned back into the address. Meta compares it against a hash of an address it already holds, and that is how a match is made. Alongside it goes the identifier from the link you followed and, for a purchase, the amount and the currency. Your name, your postal address, and what you read while you were here are not sent. No pixel runs in your browser and nothing is stored on your machine.

Under the California Consumer Privacy Act this may count as sharing personal information for cross context behavioral advertising. You can opt out in two ways. If your browser sends the Global Privacy Control signal, we honor it automatically and send Meta nothing about you. Or write to hello@householdbook.com and we will exclude your address. We do not sell personal information, and we never have.

The page one form is protected by Cloudflare Turnstile, because otherwise robots fill it in all day. It runs only on the pages that carry that form, it sets no cookie, and it almost always decides silently. If it ever wants something from you, a small box appears and asks.

Your email address is shared with Brevo so that emails can be sent to you, your order details with Stripe so that the payment works, and, if you came from one of our adverts and have not opted out, a hash of your address with Meta as described above. It is not sold, rented, or passed to anybody else for any purpose. These providers may process data in the United States and elsewhere under the safeguards their own agreements require.

The site itself is hosted by Vercel, which means every page you open passes through their servers and is logged there the way any web request is logged. When you ask for page one or open the checkout we hold your network address in memory for one minute, only so that the same address cannot ask five hundred times in a row. It is written nowhere and it is gone a minute later.

Wherever you live, you can ask for a copy of what we hold about you, ask us to correct it, ask us to delete it, ask us to stop using it, or object to how it is used. Write to hello@householdbook.com from the address in question and we will act within a few days. We may ask you to confirm the address by replying from it; we will not ask you to create an account or to send us anything more than that. An authorized agent may write on your behalf with your written permission.

If you live in California, Virginia, Colorado, Connecticut, Texas, Oregon or another state with a consumer privacy law, those rights include knowing what we collect and why, deleting it, correcting it, and opting out of any sale or sharing. We do not sell your information, we honor the Global Privacy Control signal, and we will never treat you differently for exercising a right.

If you live in the United Kingdom or the European Union, the same rights apply under the UK GDPR and the GDPR, and you may complain to the Information Commissioner’s Office at ico.org.uk or to your own supervisory authority.

This website and this book are for adults. We do not knowingly collect anything from anyone under eighteen, and nothing here is directed at children under thirteen. If you believe a child has given us an address, write to us and we will delete it.

This page was last changed on September 5, 2026. If it changes in a way that affects you, we will say so rather than leaving you to notice.